Sunsilk Lusciously Thick & Long Shampoo, for visibly thicker hair that bounces with you! The Shampoo gives you the freedom to style your hair the way you want. It has activ-mix that contains Keratin, Yoghurt Protein & Macadamia Oil. Keratin is known as the building block for hair giving it strength, Yoghurt Protein is known for its nourishing properties and Macadamia Oil is known to reduce hair breakage. Together, this formula of powerful ingredients works best to give you hair that looks up to 2X thicker & Fuller* (Based on lab test vs. unclean hair) Directions to use the shampoo: 1. After washing your hair thoroughly, take 2 to 3 drops of the shampoo on your palm, equal to the size of a coin 2. Apply the shampoo by gently massaging it all over your hair from roots to the tips. 3. Leave the shampoo on your hair for a couple of minutes and then rinse it off completely. For best results, follow up with the use of Sunsilk Lusciously Thick & Long Conditioner. Using a conditioner correctly, can make a difference to hair. By conditioning your hair well, you are ensuring that it behaves just like you want it to, every time you style it.